OACB is pleased to announce the keynote address at the 34th Annual Convention
will be delivered by Rohit Bhargava
, best-selling author of "Non-Obvious" and thought leader on consumer motivation, loyalty, and trust.
An expert in digital and business trends, Bhargava will speak to this year's Convention theme - Trust - during his Wednesday morning presentation. Bhargava's research indicates the world is in the midst of a modern "believability crisis" affecting every organization. Consumers skip ads, mistrust brands, disagree on facts, and believe that government, corporations, and other organizations are manipulating them. As a result, leaders must learn new ways to keep and build trust in an increasingly skeptical world.
Bhargava will help attendees re-think the fundamentals of building public trust in the modern world and explore ways that county boards of DD can reinforce their reputation of being authentic and trustworthy community partners.
About Rohit Bhargava
Click the image above to see a video preview of Rohit Bhargava's message.
Rohit Bhargava is the founder and chief trend curator of the Non-Obvious Company and previously spent over 15 years leading digital and innovation strategy for global brands at two respected marketing agencies: Leo Burnett and Ogilvy. Bhargava has been invited to share his insights at events in 31 countries around the world, including multiple TEDx appearances and headlining roles at high-profile executive gatherings from Davos, Switzerland to NASA headquarters in Houston. His popular talks have earned rave reviews and inspired audiences from 10 to 10,000 people to lead with personality, create more human organizations, and better predict the future.
Bhargava is the bestselling author of five books on topics such as the future of business and building a human brand with personality. His signature book, "Non-Obvious," has been a Wall Street Journal best seller, read and shared by over 1 million readers, and is currently in its eighth edition.
His insights on marketing and the future have changed the way teams and leaders think at the World Bank, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds more. Bhargava's original thinking on business trends has also been featured widely in the global media. He is regularly quoted in media including the Harvard Business Review, The Guardian, and NPR. He writes a monthly column for GQ magazine in Brazil and his personal blog has been named one of the top 25 marketing blogs in the world by AdAge magazine.